Day 24 – Leo Burnett
Leo Burnett was an advertising executive and was among the most 'creative' men in the advertising business. The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer. He was known for being heavily involved in the Creative Revolution in the 1960s, with other great advertising heads like David Ogilvy, William Bernbach and Mary Wells. Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.